Many business owners and salespeople dread having to prospect. There are many ineffective and outdated prospecting techniques that people are still using. With the right techniques, your prospecting can guide you to better-qualified leads. Better-qualified leads means higher growth rates.
Hubspot found that in 2020 “the top priority for marketers [was] generating leads.” With an understanding of the strategies involved in prospecting, you can gather and turn high quality leads into clients.