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There are many ways to find and contact potential customers today. However, two of the older ways still remain among the most popular – cold calls and emails. Both ways are effective in initiating conversation with potential customers. If you
A lot of focus in business goes to capturing new customers, but what about previous customers who you already know like your product. It’s common for companies to abandon previous customers when they stop buying or responding. But according to
Many business owners and salespeople dread having to prospect. There are many ineffective and outdated prospecting techniques that people are still using. With the right techniques, your prospecting can guide you to better-qualified leads. Better-qualified leads means higher growth rates.
B2B sales used to be a lot easier. Businesses would have to reach out and talk to a salesperson who’d pitch them the product or service. However, today’s buyers prefer to conduct research and select what to buy on their