Databases for Lead Generation

FreeSalesLeads prides itself on having the best database filled with over 250 million business and consumer leads. Our databases are sure to supply you with the very best leads. Wondering what each database contains and offers? Here is a breakdown of our three databases:

Graphic: FSL databases

Business Database

From small businesses to huge businesses within the United States, we have them all. Search our entire database of over 14 million businesses, filtered by 4-digit SIC codes which are broken down even further into our 7-digit system. If you don’t know the businesses SIC code you can always type the business category out too.

Choose the ZIP code and type of business you want to target and gain access to a wealth of information about the business including, top professionals, phone numbers, website addresses, email addresses (where available), and physical address. Once you have completed your search take your newly acquired leads and make your own marketing and sales plan to target those potential customers. Our business database is 95% accurate through our triple-verified parameters.

Household Database

Households consists of one or more people who live in the same dwelling. If you are trying to target families, parents, children, etc. this database is perfect for you. Search more than 160 million consumer households across the whole United States.

Choose any ZIP code and home value and gain access to the name, address, and contact information of the consumers best suited for you. Once you have completed your search use the information gathered to target your audience through direct mail, telemarketing, email campaigns, and much more.

Homeowner Database

Homeowners are those who own the home in which they live. This home can be a house, an apartment, condominium, or a housing cooperative. If you are in real estate, insurance, roofing, etc. this database is perfect for you. Search more than 140 million consumer households across the whole United States.

Choose any ZIP code and home value and gain access to the name, address, and contact information of the consumers you want. Next, take the consumers you gathered for the day, week, month, and create a plan on how to best target them.


Make us work for you! We have already compiled and supplied the manpower to constantly update our system to bring the leads right to you. Check it out for yourself!

Things to consider when starting a new business

Passion led us here

Starting a new business is fun and exciting but also challenging. There are a million things you need to consider and plan out. While this is certainly not everything, we compiled a list of topics we found most important and points people don’t always consider when starting a new business.

Start while you are still employed

New business owners are never really sure when the company will break even or make a profit. How long can you go without a reliable source of income? Finding time to work on your startup while still being employed can be difficult, but being employed means you always have a reliable source of income while you work through the startup phase.

Make sure the money is lined up

You have your source of income from still being employed, but that doesn’t mean it’s enough to get you started. Many people say to just go for it or you never will. While this is a good point, you do need to make sure you have your finances figured out first, including a backup plan. It takes a while to either save up, find somewhere that will lend you money, or get potential investors. Know where your source of money is coming from before you begin.

Know the legal requirements for starting a business

Getting the legal and tax issues correct the first time will be a huge time and money saver. It’s much more difficult and expensive to correct the flaws after you’ve already begun. Different types of businesses have different requirements. Learn what your legal and tax responsibilities are before you start. Check out the ten steps to start your business from the U.S. Small Business Administration.

Don’t procrastinate

While you might want to have every detail planned out and investigated before you start, there’s no need. You will never be able to predict exactly how your business will go so why fret about every little detail when your whole plan could blow up at the slightest change. No one ever really has all the pieces in place. You’d go crazy trying to figure out every possible route and solution. Do your research, scope out the market, have a basic plan, but don’t let perfection push you to procrastination.

Get professional help

One of the reasons people start a business is for passion and drive. Being driven and passionate, however, does not mean you’re an expert on starting a business. A lot goes into a business that people don’t generally think about such as, accounting and contracting. You’re not going to be an expert on all things business overnight. Consider hiring a professional to do such jobs. While some might forgo hiring professionals and attempt to do it themselves, they are, in the long run, wasting time and possibly money.

Absorb everything

There are others who have been in the exact same position as you, listen to them! They probably have some of the greatest advice since they know first-hand what it’s like to start a business. Smart entrepreneurs learn from the mistakes of others. Listen to your friends and family too, they know you and can help you work through things. Other people’s ideas and opinions of the business are important too as they can reflect what consumers think. As you listen and learn write things down, then take those ideas, opinions, advice, and work them out to make plans for your business.

Share your business – Put yourself out there

How are you supposed to sell your business if you don’t share your business? It can be intimidating to share your business with others, but you can’t be worried about every person’s opinion.

Talk about your business. You never know who could be listening and the connections you could make to grow your business. People like to do business and support businesses of people they know. Be bold and speak confidently. If you want your business to succeed, you need to be able to convince consumers to buy from and support your business.

Make sure you are marketing and networking constantly. Put your business out there and don’t be shy!

Don’t fixate on mistakes

Successful entrepreneurs learn from their mistakes and move on. Dwelling on your failures will get you nowhere. Anyone and everyone can tell you that in the business of creating a business, there is no room or time for self-pity. Realize your mistake, learn from it, and move on. Everyone hits roadblocks and mistakes; it’s how you react that matters.

Never stop learning and implementing new things

People are constantly changing their likes and habits. In response, the market changes. Unless you want to be left in the past, you need to be constantly adapting to the new market. Keep your eyes and ears open for new things. Are there new ways to market? A different variation you could be offering? A new target market you could capture? Listen to your customers and pay attention to your industry.

We hope this list helps you better plan out your new journey and follow your passion!

How to get free sales leads online

One of the hardest things about starting and continuing to run a business is gaining and retaining customers. From small businesses to big businesses we all need customers to make our companies succeed and continue to succeed long into the future.

There are several ways businesses can find customers but very little of those come at no cost. That is why we created FreeSalesLeads.us. FreeSalesLeads.us is a simple-to-use online database that makes finding prospects and customers easy.

With our easy to use layout you can find customers that match your profile in minutes. Users have the ability to narrow their search down within our 14 million plus business leads and 260 million plus consumer leads (further broken down into homeowners or households).

After choosing business or consumer leads, break down your search by geography (ZIP code), type of business, home value, and other demographics to get the perfect sales leads for your business. You will find leads anywhere from homeowners, businesses, insurance agents, relators, car owners, lawyers, medical professionals, and much more.

Once you perfect your search you will gain access to prospects names, addresses and contact information. Each day the total number of prospects available to you resets to keep your flow constant. That’s hundreds of new leads per week!

FreeSalesLeads prides itself on supplying up to date, accurate leads. That is why we guarantee honesty and transparency within our service, reliability through triple-verified and up to date data, and quality leads that will help your company grow.

Getting started is easy and free! Just visit our homepage to start reaching more customers.

Graphic: how to get FSL

Business Growth Strategies

Business Growth Graphic

Growth within a company is vital to its survival. That means constantly evaluating your company to see where there is potential for growth.

Knowing who you are currently targeting will help in your decision for growth. That means you must identify and understand your market segments and target audience (learn how in Increase profit opportunities with STP) before considering the choices for growth.

Once you understand your target market and company impact there are four overall strategies we recommend considering and choosing from to grow your business.

  1. 1. Market Penetration

    Focuses on current products and current markets in order to increase market share. Market penetration requires greater marketing efforts or intensified distribution efforts where the product is already sold. It is the lowest risk growth strategy.

    This growth strategy might be achieved by attracting new consumers to the current target market or encouraging current customers to promote or buy more often from the company. Achieve these strategies by making your current product more appealing.

    Example: Under Armour has consistently focused on selling performance apparel such as athletic footwear, clothing, and accessories. It has fueled its growth by focusing largely on promotion, distribution, and consistency. Under Armour has been very effective at developing inspiring advertisements that feature well-known male and female athletes. [lumen]

  2. 2. Market Development

    Uses the existing product/service and current marketing offering to reach new market segments. It seeks to sell into new markets. Discovering new uses for your product and expanding domestically and sometimes even internationally will help you reach this grow strategy.

    Example: Uber started out as a ride service app that allowed users and users friends to get a ride from point A to point B in whatever ride was offered to them. Since then Uber has expanded to offer Uber Pool (ride sharing), Uber Comfort (newer cars with extra leg room), Uber Black (luxury upgrade) and more to seek a new market of customers.

  3. 3. Product Development

    Offering a new product or service to the current target market. Branch off from your current product/service to offer a new product or service you think the current target market would enjoy and use.

    Example: With environmental concerns growing among consumers, rising gasoline prices and a desire for a reliable vehicle, Nissan developed a new product. The Nissan Leaf became the first electric vehicle. Nissan has remained a leader in the electric vehicle market.

  4. 4. Diversification

    Offering a new product or service to a market segment the company currently does not serve. This opportunity can be either related or unrelated.

    Related diversification means the current target market shares something in common with the new opportunity. Companies might purchase from the same vendors, use the same distribution and management information system, or advertise in the same spot to target markets similar to their current consumers.

    Unrelated diversification means the new business lacks any common elements with the present business. It does not rely on the strengths of the current market or products. It is very risky.

  5. Examples:
  6. Uber started out as a ride service app but has since used diversification to introduce a new product, Uber eats (food delivery on demand).
  7. General Electric began as a merger between two electric companies. Over the years, GE successfully branched out into a wide variety of industries including power and water, transportation, oil and gas, aviation, healthcare, and more.

Make sure you choose the option that is best for your company. Take the time to do research and really understand where your company should go next.

Information gathered from Grewal, Dhruv, and Michael Levy. Marketing. 5th ed., McGraw Hill Education, 2017.

Increase profit opportunities with STP

Segmentation, targeting, and positioning (STP), the process that can help you identify and evaluate opportunities to increase sales and profits. Defining and understanding the vision or objectives of the company’s marketing strategy and the mission of the company are key factors before starting the STP process. Using a SWOT analysis, companies can find their mission. A SWOT analysis consists of the company’s strengths, weaknesses, opportunities, and threats. Once the company mission is defined, we can go through the STP process.

Steps 1-5 STP process

Let’s dig deeper into what this process means.

  1. Segmentation

    Segmentation breaks customers into groups or market segments. A market segment includes consumers who respond similarly to an organization’s marketing efforts. Each segment will have similar needs, wants, and characteristics. This makes it possible to gear your product or service specifically for them. Developing descriptions of the different segments helps an organization better understand the customers in each market segment. One organization’s product or service can have multiple segments.

    Companies can choose to break their customers down into segments through:

    • Geographic segmentation: organizes customers into groups on the basis of where they live
    • Demographic segmentation: groups consumers according to easily measured, objective characteristics such as age, gender, income, and education
    • Psychographic segmentation: how consumers describe themselves – how they spend their times and money, what activities they pursue, and their attitudes and opinions about the world in which they live
    • Benefit segmentation: groups consumers on the basis of the benefits they derive from products or services
    • Behavioral segmentation: divides customers into groups based on how they use the product or service
  2. Targeting

    This gets even more specific than your market segments. After a company has identified the various market segments for its product/service it then evaluates each segment’s attractiveness and decides which ones to pursue. This narrower focus is called a target market and it’s where the company will spend most of its marketing budget.

    Companies use the following target markets:
    • Undifferentiated targeting strategy, or mass marketing: when everyone might be considered a potential user of its product
    • Differentiated targeting strategy: target several market segments with a different offering for each
    • Concentrated targeting strategy: selecting a single, primary target market and focuses all its energies on providing a product to fit that market’s needs
    • Micromarketing or one-to-one marketing: tailoring a product or service to suit an individual customer’s want or needs
  3. Positioning

    A company must now decide how it wants to position itself within each market. This market positioning involves defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. The positioning strategy helps communicate the firm’s or product’s value proposition, which communicates the customer benefits to be received from a product or service and thus provides reasons to purchase.

Here are some real-world examples of using STP to identify and evaluate opportunities for increasing sales and profits.

STP example graphic

Information gathered from Grewal, Dhruv, and Michael Levy. Marketing. 5th ed., McGraw Hill Education, 2017.