All top companies have extensive customer engagement, and most notably, it’s largely customer-driven. Every company strives to have audience engagement. It helps build relationships, community, and loyalty, encourages conversation and participation, and makes your brand stand out among others.
Companies need a long-term engagement strategy as it is vital to their growth. Better customer experience means customers will not only choose your brand over any other they are also willing to pay more for your product or service. The better the experience the more loyal a customer will become and the more engaged they’ll get.
Humanize your brand
As a company you want to be able to play to people’s needs and be someone customers can relate to. Popular consumer brands such as Wendy’s and Under Armor have it easier while brands like banks and B2B companies have to try even harder. Utilizing people within your company that are passionate about your brand, you can work to create a humanized brand. Create content that is relatable, things consumers would interact with, and make your brand stand out as something they want to be a part of.
Consistent communication
Your engaged customers want to hear from you. They want to know they can count on you to inform them of updates to your product/service and company, especially in these unusual times. In gaining audience engagement, you also want them to count on you for supplying them with information within your industry. In gaining engagement, you must be consistent in your newsletters, social media posts, emails, and any other form of communication you use.
Get to know your community
The more you know the easier it is to interact with your audience. Do your research as to why your audience is drawn towards you. Take time to get to know them so you can engage accordingly. Know their interests, wants, needs, and lifestyles. Knowing your audience drives you in the right direction, making sure you don’t strike out when trying to engage.
Asking for feedback will also help you get to know your community and gives you ideas of what your audience thinks currently and what they want to see in the future. Most customers are very willing to give their opinions and thus become engaged with your product and brand. You’ll also see engagement levels rise once you start implementing their ideas.
Surprise personalized outreach
Digital marketing allows companies to take personalized engagement even further. The most effective content strategy is to offer something that they wouldn’t expect. Real-time personalized deals are a sure way to get customers to engage with your brand. Making your deals relevant to customers right when they need it makes them feel as though the advertisements were made for them.
Be sure to create marketing and advertising campaigns based on location, social platform, and specific products to boost your consumer engagement strategy. However, personalization should be about making the user feel welcomed and known without feeling like you’re digging into their personal data.
Schedule weekly activities
It can be effective to post activities or ask questions the same day each week on social media – promoting things like Sales Tip Tuesdays or Motivational Mondays. After posting your content, ask your followers to join in, sharing their tips and advice, or posting a photo of what motivated them. This encourages followers to not only engage with your post but others in the community as well. Being the source of community engagement ups your brand and encourages users to return to your page to interact each week, growing your engagement.