With every business competing extra hard during the holiday season it’s critical that you make your business stand out. With a little extra holiday cheer you can compete with top businesses. Here are a couple simple but effective ways to make your business stand out.
Holiday DriveThe best way to engage with the community while giving back to it is through a food, winter clothing, or toy drive. Choose a holiday drive you want to participate in and market it to your community. Getting the community involved in helping out others in need is sure to make your company stand out and show you care. Make the drive something personal to your company or your community.
To make your drive even more popular, you can also throw in a discount on items with a donation, such as 20% off your entire purchase with a donation. An example of a discounted drive that Credit Unions participate in all the time is for each can of food donated, they wave one overdraft fee. Customers feel as though they’re giving back to the community as well as gaining something from a business they’re a part of. It shows the company wants to do good in their community. Social responsibility plays a big part in consumers’ decision-making processes.
Send Out Holiday Wishes to ClientsSending a note to clients during the holiday season can show clients you value them. It shows that even during the busiest season, you’re thinking about them and appreciate that they choose to do business with you. It humanizes your brand and builds loyalty between you and the client. The holiday wish can be as simple as an email saying happy holidays or as personal as a written letter thanking them and wishing them a happy holiday.
Give a Holiday GiftAlong with holiday wishes, holiday gifts are also a good idea to win over customers. Adding a little something extra to your holiday wishes brings even more delight to a customer. You can also choose to add a gift with purchase. It not only entices current customers to buy, it might also bring in new customers who love a good deal. Adding something extra to your already great deals will surely make your business stand out among others.
Give Holiday DiscountsDuring the holidays, consumers especially are looking for deals. Even if it’s just a small discount or added incentive, make sure you’re participating in the holiday season specials. Consumers will hold out looking for the best company with the best deals. With holiday discounts you’ll gain more customers than you’ll lose in profit. Holiday discounts are also a way to get consumers into the store enticing them to buy even more than just one discounted item. It also gives those who wouldn’t normally buy your product a reason to try it out.
Be AvailableYou’re obviously going to close down the office or store a couple of times during the holiday season and you should but be sure that you’re not restricting your hours so much that customers get frustrated. Customers want to be able to order at any time and receive customer service during normal times.
The holiday season is the one time a year you should be even more available than normal. Extend your customer service hours during the holiday’s to plant trust in your customers. The more a customer can trust a company to be there and meet their needs when they need it most, the more loyal that customer will become. The holiday season is a very stressful time and having a company that is there to solve their problems at the click of the button is something every customer wants.
If you’re an online store you also want to make sure your business is available without hiccups 24/7, being sure to fix any glitches as quickly as possible.
Charitable ContributionGoing along with social responsibility, a company’s contributions to charity also helps make them stand out. Ask your customers for ideas on what charities to donate to. Asking for their opinions will make them feel like a part of the decision, allowing them to help give back to a charity they strongly believe in. Making donations during the holidays is always a big deal and something people are proud to participate in. Customer’s knowing that their support in your company leads to you giving back to others will make you stand out during the holiday season.
Get started now on your holiday efforts to stand out among others and check out Marketing Ideas for Your Holiday Sales for even more holiday ideas including, holiday-themed offers, discounts, and content.