Here comes the Santa Clause of your business sector with goodies for your prospects, customers and business associates. While reaching out to your business prospects during this holiday season, there is more than just sending a Merry Christmas card. In fact, this holiday season, your team should utilize a B2B marketing campaign which cuts across multiple channels.
Rejuvenate Social Media
The canvas of social media platforms is flooded this holiday season but there is always a way to be innovative. Bring out all the raving reviews and video testimonials from your customers and business associates and share them proudly. Over the past year, whatever you have accumulated, splurge on your social media pages of Facebook, LinkedIn, Twitter and others. Remember that B2B marketing strategies have faired well with prospects trusting recommendations from peers and other businesses.
Tradition Wins
During the holiday, there is always an underlying current of traditions; your team must play along. In your holiday marketing strategy, make sure to have a theme associated with your business sector and stress the application of traditional values in the festive environment. In all your physical and virtual decorations, engagements and reach-outs, local, geographical and social traditions help reach out to fellow businesses.
Reinvent Traditional Ways
In addition to reaching out through the internet, traditional methods are essential in a B2B marketing strategy as well. Your team needs to have a list of business prospects and current contact persons ready and should reach out in a traditional way such as, calling, visiting (although harder in our current times), or even just sending a postcard. Remember, a miss can cost you money in the coming year through unhappy clients who feel as though you don’t value them.
Personalize Your Approach
There is nothing better than developing personal relations over the festive season. Including business prospects while cementing the already made bonds with customers and business associates. It is a proven fact that there develops an emotional and familiar undercurrent of recognition which subconsciously affects your business deals and business relations.
Dive Into Communities
This festive season your team should break the barriers and share on all relevant platforms. Check out all virtual world sites where you can tap into a wide audience of relevant prospects. With your high values content and a commanding leadership tone, your experts can attract all the prospects who frequent such B2B information hubs, which serve their industry and provide solutions to their problem.
Wishes With Gifts
Your Festive Wishes, when sugarcoated with an offer or two will hit the mark. Your team can churn out different goodies you have been offering over the year and repackage them. Offer them as this limited time offer. Anything like an e-book, an expert advise time slot, a free sample or just an upgrade – all work wonders – depending on your business sector. If your business sector is facing a particular crisis or a hiccup, and you have a product or solution to offer, a very limited time offer of it can do wonders to spread the word.
Activate CRM & Funnel
With a year behind you, the time is right to top the funnel and activate a CRM tool (provided free with an
Infofree.com subscription). The CRM will definitely play a major role as you move forward and utilize optimized details from your curated prospect lists. Need more prospects to get your CRM and sales funnel started? Check out
FreeSalesLeads (free to use) or
Salesflower.com (cheap monthly subscription), where business databases have 95% accuracy.
From Foes to Friends
Overall, just relax and take everything in a holiday spirit. If there was any misunderstanding with any customer this is the time of the year to rebuild a stronger relationship. During this festive season, all is forgotten and forgiven, so take advantage and mend any broken bridges.