It’s all about the customer when it comes to sales. Small businesses and salespeople can’t be successful without finding new customers. Check out how you can improve your sales game and reach new heights in this 10 tips sales infographic.
Here comes the Santa Clause of your business sector with goodies for your prospects, customers and business associates. While reaching out to your business prospects during this holiday season, there is more than just sending a Merry Christmas card. In fact, this holiday season, your team should utilize a B2B marketing campaign which cuts across multiple channels.
With every business competing extra hard during the holiday season it’s critical that you make your business stand out. With a little extra holiday cheer you can compete with top businesses. Here are a couple simple but effective ways to make your business stand out.
To make your drive even more popular, you can also throw in a discount on items with a donation, such as 20% off your entire purchase with a donation. An example of a discounted drive that Credit Unions participate in all the time is for each can of food donated, they wave one overdraft fee. Customers feel as though they’re giving back to the community as well as gaining something from a business they’re a part of. It shows the company wants to do good in their community. Social responsibility plays a big part in consumers’ decision-making processes.
The holiday season is the one time a year you should be even more available than normal. Extend your customer service hours during the holiday’s to plant trust in your customers. The more a customer can trust a company to be there and meet their needs when they need it most, the more loyal that customer will become. The holiday season is a very stressful time and having a company that is there to solve their problems at the click of the button is something every customer wants.
If you’re an online store you also want to make sure your business is available without hiccups 24/7, being sure to fix any glitches as quickly as possible.
Get started now on your holiday efforts to stand out among others and check out Marketing Ideas for Your Holiday Sales for even more holiday ideas including, holiday-themed offers, discounts, and content.
All top companies have extensive customer engagement, and most notably, it’s largely customer-driven. Every company strives to have audience engagement. It helps build relationships, community, and loyalty, encourages conversation and participation, and makes your brand stand out among others.
Companies need a long-term engagement strategy as it is vital to their growth. Better customer experience means customers will not only choose your brand over any other they are also willing to pay more for your product or service. The better the experience the more loyal a customer will become and the more engaged they’ll get.
If we could understand what every customer is thinking, we’d be selling left and right. Of course, it’s very rare that a customer tells us how they’re feeling. With the constant bombardment of advertising and everyone wanting them to buy, customers are a lot less trusting and require more time and effort to convince to buy.
Understanding what drives an individual to want to buy is a key factor in selling today. If you don’t get lucky with that customer who willingly tells you their wants, needs, and concerns for your product/service, it means you must figure it out on your own. Knowing how to figure out a client’s wants, needs, and concerns and use it to your advantage is something every good salesperson understands how to do.
Here are three ways to understand what potential customers are thinking.
Go through the customer experience process. Follow the paths they would take on the route to buying from you. Act as though this is your first time coming across the product and note what value you receive. What key information do you take in, is there something not mentioned that you can note in your sales pitch or a key factor you can build off of? It’s important to understand the process and information the customer is taking in before they reach you. This way more value is being added to your product instead of just highlighting what the customer already knows. The more value you can add, the more likely a customer is to buy.
It’s important to focus specifically on those who will be using your product/service. Learning about your customer’s job or life often helps bring to light key factors your customer wouldn’t think of if asked what they wanted from the product. The more you know about a customer, the better you can pick out key things the customer would enjoy. This tactic takes more time and empathy from the salesperson, but the more personal you can get, the more likely a customer is to buy from you specifically.
Personalized service, consistent answers, and optimized user experience.
Personalized service. Customers don’t want to be treated like a case number. As you want to learn as much as you can about your client, you also want to create an experience that’s personalized to them. Work with the client to figure out the best package for them, making sure to pay attention to their needs and wants. Giving them an experience different than the usual sales pitch will get them much closer to buying.
Consistent Answers. Seventy-six percent of customers receive conflicting answers from different support agents when asking the same questions. Make sure your sales team is on the same page. Consistent answers throughout the buying process will increase the likelihood of completing a purchase more so than receiving different answers to the same question. It shows you have your stuff together and that a customer can rely on each representative to give a good deal.
Optimized user experience. User experience is a huge factor in choosing to buy. Non-responsive and hard-to-use websites turn people away. Make sure your website is user-friendly through the navigation, homepage, and cart checkout. You want to make it a fun, easy experience. Aside from online experience, you also want to make sure customer support services are optimized. Using quality sales skills, salespeople can make for a troublesome user experience, one that will keep customers coming back.
Lead generation is one of the best ways to grow your business and get quality sales. Sales leads provide opportunities to not only reach sales goals but to exceed them. Having a dynamic lead generation strategy will boost you to the customer goals you’re trying to reach.
Start using these key lead generation strategies to help your business get quality customers.
While this sounds like a mundane step, it’s very important. You need to know what you want and what you think you can achieve. Being able to work towards something and reach it in the set amount of time gives you more motivation to achieve it.
Your goal must be clear and precise. Goal setting is a common practice but while lots of people take the time to set goals, very few actually reach them. That’s why it’s important that we take time to really think over and set an achievable goal.
In setting your goal you must start broad and then break it down even further. What is your yearly goal, monthly, weekly, daily? Having a goal broken down and implemented into to your daily routine will help you reach it.
What is your lead generation goal?
What value do you bring? Let customers know the value they get out of using your product or service. You must explain what makes your company so special. Maybe it’s the added features of the products no one else has or maybe it’s just what your company stands for and how they benefit the community. Lots of companies stand out to consumers because of their social responsibility. Is your company helping others? Show your customers how.
Another way to stand out is a comparison to your competition. Explain how you’re different and better. Why would the customer want to choose you over another company who makes the same product?
Features, benefits, value, use these to make yourself stand out. A feature is an attribute or fact about your product, service, or company. A benefit is how that feature helps your prospect. Value extends beyond what your product or service can do for your prospect and aligns your benefits with the prospect’s larger goals and objectives.
Position your company in a way that makes you stand out. Just because you know the benefits and value of your product/service and company doesn’t mean consumers know.
Lead magnets are the things that attract the target audience and convinces them to engage further. These are crucial to generating leads online.
Lead magnets include:
Lead magnets need to be very convincing. You must know your target audience and understand what they would find to be a tempting deal. There are lots of ways to capture leads through lead magnets, you just need to get creative in your approach.
Lead generation requires a lot of patience and new ideas. Even the simplest of ideas can match up to the most thought out ideas. It’s all dependent on how you utilize the information you have to create effective strategies that consumers would find irresistible.